Looking to expand your revenue streams? Video ads offer one of the most engaging ad formats, providing publishers with an effective way to increase income.
Video advertising is definitely worth considering for publishers. Statista reports that in 2023, digital video ad spending surged to an impressive $176.63 billion, highlighting its rapid growth. Notably, the United States led the way, with the highest expenditure on digital video ads that year.
Regardless of whether you’re a fan of video ads, there’s no denying that when utilized effectively, they can significantly enhance revenue.
Consequently, the industry benefits from robust video ad networks that connect interested publishers with advertisers ready to launch video creatives.
So, which video ad network stands out? The answer varies depending on numerous factors, but we’ve listed some networks below that consistently receive positive feedback from users.
What are Video Ad Networks?
Video ad networks serve as the platforms that streamline the process of buying and selling video ad space between advertisers and publishers. As the marketing landscape increasingly favors video content, both publishers and advertisers are leveraging video ads to achieve their business goals and boost revenue. According to Statista, spending on video ads is anticipated to grow annually by 5.83% from 2024 to 2029, reaching an impressive $251.70 billion in market volume by 2029.
Moreover, by 2024, the average ad spend per internet user within the Digital Video Advertising sector is expected to reach $33.29 globally. Given these statistics, incorporating video ad networks into your strategy is not merely beneficial but imperative for tapping into this expanding market.
How to Choose the Right Video Ad Format?
To maximize the impact of video advertising, publishers should carefully select the appropriate ad format. Various video ad formats are available, but those that enhance user experience, remain unobtrusive, and effectively engage users are optimal choices.
Here are some video ad types:
In-stream Video Ads
In-stream video ads appear before, during, or after a video, utilizing a dedicated video player, commonly seen on platforms like YouTube. These ads can be non-skippable or skippable, requiring users to watch them for a specified duration. This format is ideal for publishers with existing video content.
Out-stream video ads
Unlike in-stream ads, out-stream video ads are displayed outside of the video player. This means publishers do not need to own video content in order to display these ads. Out-stream ads are typically found in blogs, social media, and other non-video content.
21 Best Video Ad Networks for Publishers in 2025
1. Google Adx
If you are looking for an unbeatable ad network, there’s no contender for Google ADX, it’s an invaluable tool. This ad network lets publishers strategically transform their monetization strategy and boost revenue. ADX is a programmatic advertising marketplace with high CPM rates that give publishers flexibility.
This ad network supports a range of video ad formats, including instream, outstream, in-article, and in-feed video ads. It has advanced targeting options, complete control over ads, and is integrated with GMR, so publishers can avail of numerous benefits.Â
Model: CPM and CPC
Reporting: Real-time
Geography: Worldwide
Payment Method: PayPal, Bank transfers, and Credit cards
Traffic Minimum: 5 million page views per month
2. Selectmedia
One of the best video ad networks out there, Selectmedia is a great solution for monetizing cross-screen video desktop and mobile worldwide. But bear in mind that they have high requirements for publishers to be accepted to their platform. Their advanced programmatic platform enables advertisers to access high-quality, safe, and fraud-free video media on a truly global scale with optimized price and reach. They work with more than 650 premium direct sites across 55 countries and use proprietary predictive trading and delivery technologies that use big data to go beyond RTB for optimal video yield and performance.
SelectMedia works with the industry’s leading advertisers and is broadly considered to be one of the most trusted and reliable video supply and distribution platforms.
- Model:Â CPM, CPV, Flat Fee, and Rev Share
- Reporting:Â Real-time, site filtering, and ad filtering
- Geography:Â Worldwide
- Payment Method:Â Wire Transfer, Payoneer, and PayPal
- Minimum Traffic:Â 250,000 page views per day
3. Undertone
Undertone is a growing company that offers video ads for in-banner and pre-roll. The company deals with high-impact ad formats and IAB standard formats. Undertone offers CPM rates that are 100% – 1500% higher than traditional ads, but they have steep traffic requirements.
Using ScreenShift, Undertone offers cross-screen solutions to leverage mobile traffic with clear, mobile-ready ads.
- Model: CPM, CPC, CPA, and CPV
- Reporting:Â Real-time, by campaign and ad filtering
- Geography:Â Worldwide
- Payment Method:Â N/A
- Minimum Traffic : 500,000 monthly
4. Magnite
Magnite is a leading global advertising network that operates one of the world’s largest independent sell-side ad platforms. This platform offers exclusive tools and opportunities to monetize video ads and boost revenue. It supports a range of ad formats, including instream, out-stream, audio, native, in-app, and connected TV.
Publishers can control and oversee how their campaigns are working as it provides real-time information. The platform also ensures the delivery of rich-media videos by using the latest video ad technology combined with AI tools.
Model: CPM, CPC, CPA, CPCV, CPI
Reporting: Real-time analytics and revenue reporting
Geography: Worldwide
Payment Method: PayPal, bank transfers, and electronic fund transfer
Traffic Minimum: 5 million page views per month
5. Media.net
Media.net is one of the most renowned advertising solutions in the industry, delivering advertisements to more than 500k websites. It is known to be one of the top 5 adtech companies in the world, trusted by many. The platform is not just limited to video ads, and can offer many ad format and types such as contextual ads, in-read native ads, etc. Â
The ad units provided by the platform are powered by context, not user data, making the platform fully prepared for the cookieless era.
6. RhythmOne
RhythmOne is a rebranding of Burst Media. The company offers an advertising solution that works across all devices, allowing publishers to maximize their revenue potential. In addition to video and rich media ads, the network also offers sponsorships and distributed content.
A trusted name in video ads, RhythmOne works with over 5,000 publishers under a revenue sharing model.
- Model:Â Rev share and CPM
- Reporting:Â Real-time
- Geography:Â Worldwide
- Payment Method:Â Check, Paypal, and Wire transfer
- Minimum Traffic:Â 250,000 page views or 5,000 unique visitors per month
7. Chocolate Platform
Chocolate Platform is a great option for monetizing mobile traffic. Designed for the mobile viewer, engaging video ad units are displayed with the sound off and can be clicked on to provide rich user engagement. Non-obtrusive and native, Chocolate Platform ads are ideal for advertisers and publishers alike because they don’t interrupt the viewer’s experience.
250,000 page views or 5,000 unique visitors per month
- Model:Â CPM
- Reporting:Â Real-time
- Geography:Â Worldwide
- Payment Method:Â N/A
- Minimum Traffic:Â N/A
8. Equative + Sharethrough
Equative, which is now merged with Sharethrough offers a host of video ad formats with different sizes and for different devices. It comes with a great selection of both instream and outstream video ads. However, the platform is not just limited to video ads, it supports in-image ads, in-feed native ads, and the list goes on. With a unified platform, all demand sources on the platform, including video and display ads, compete head-to-head, ensuring publishers achieve maximum yield.
9. Exponential
Exponential is another one of the best video ad networks in the list that allows publishers to utilize the company’s technology to offer in-stream, multi-device campaigns to your current advertisers. The company also allows publishers with video content to utilize their content by luring in premium brand advertisements.
As a publisher, you’ll be able to monetize your inventory with a variety of creative formats. Moreover, support and consulting is also available to help you make the most of your video content.
- Model: CPM
- Reporting: Real-time
- Geography:Â US
- Payment Method:Â Wire and Check, Net90
- Minimum Traffic:Â N/A
10. Teads
Teads is another one of the best video advertising platforms on the list that differentiates itself from others by offering a range of ad formats including in-read, in-board and outstream ads. It serves video ads to almost 2 billion people every month, making it one of the most reliable video ad networks trusted by publishers and advertisers. These video ads for publishers and advertisers, offered by teads can be very effective to reach their goals. Why? The platform comes with advanced optimization and targeting features, which makes it easier for advertisers and publishers to display their best possible ads.
11. VideoSense.com By Ad Media
AdMedia’s VideoSense uses its huge reach, smart data, and advanced tech to deliver video ads that truly fit the context. The platform can scan the web to make sure your ads are always relevant to what people are watching. However, AdMedia directly connects advertisers to publishers within its own platform. This means advertisers can only purchase ad impressions from AdMedia if they are already part of the AdMedia network. This direct relationship can potentially offer greater control and flexibility for advertisers, but it also limits the reach of their campaigns to the publishers within the AdMedia ecosystem.
12. Facebook Audience Network
Next on the list is Facebook, which offers multiple video ad formats. Since most Facebook users access the platform on mobile, it’s a strong fit for mobile video ads. With Facebook Audience Network, you can include mid-roll or pre-roll ads in your content, though post-roll ads aren’t supported.
Although Facebook Audience Network is particularly strong for video ads, remember that CPMs vary based on factors like bid density and location. Furthermore, make sure your SSP or ad server is properly configured to deliver these ads effectively.
13. Yahoo Advertising
Yahoo’s omnichannel solutions and robust data make it a leading ad network, offering a variety of ad formats, including video. For video ad network deals, Yahoo equips publishers with comprehensive tools to maximize their ad inventory. These tools include demand forecasting, yield optimization, performance insights, speed enhancements, and a streamlined video ad sales process.
14. InMobi Advertising
As the name suggests, InMobi Advertising is mobile advertising network, which caters to the app publishers looking to monetize their content with in-app mobile advertising. Its advertising solution features a lightweight SDK that seamlessly integrates with your game, offering players engaging and rewarding ad experiences tailored to fit your game perfectly.Â
They provide a diverse selection of video ad units, including interstitial, rewarded, native, and pre-roll ads. Additionally, you’ll gain access to exclusive ad formats like mobile VPAID, vertical video, and ad pods, which can significantly boost CPMs for publishers.
15. Viewdeos
Viewdeos is video-only ad network for publishers offering premium video solutions. It claims to design the product for publishers to easy to blend with the content without affecting the user experience. The services are available for mobile and desktop devices.
With Viewdeos, you can utilize high-quality video ads. With its quality format and tested ad units, publishers can expect excellent service. The algorithms by Viewdeos is designed to deliver quality ads and maximum results.
- Model:Â CPMÂ
- Reporting:Â Dashboard
- Geography:Â N/A
- Payment Method:Â Net60
- Minimum Traffic:Â 2M monthly pageviews
Video ads are the ideal choice for publishers who are trying to maximize revenue. Interactive, fun video content that is targeted to your audience performs extremely well and has a substantially higher CPM than standard ad formats. So there’s no reason not to try them out.
What video ad network are you using?
16. AdPlayer.Pro
AdPlayer.Pro is another reliable video ad network on the list that offers an out-stream Solution to Publishers. AdPlayer.Pro’s out-stream solution is an excellent way for publishers to monetize their editorial content. This is especially useful for those who don’t have video inventory available on their site. With this solution, publishers can still generate revenue from their articles and other content without hosting videos directly.
This platform allows publishers to display video ads in two key areas: within their mobile apps and on their web pages. By leveraging this feature, publishers can maximize their ad revenue opportunities across different environments.
17. TargetVideo Premium Demand
Its name reveals its features, as it directly focuses on the targeted audience of videos. TargetVideo’s Premium Demand allows publishers to monetize content with high-quality ads from reputable industry partners. Utilizing advanced programmatic video advertising and various ad formats, it suits both enterprise and mid-sized publishers.
This is one of those video ad networks that has plenty of incredible features, including real-time analytics, automated reporting, and dedicated ad optimization. Publishers can sign up for the Managed Video Player, a plug-and-play HTML5 player, or integrate with TargetVideo’s enterprise video platform for comprehensive video hosting and content management.
Model: CPM and CPC
Reporting: Real-time
Geography: Worldwide
Payment Method: PayPal and direct bank transfer
Traffic Minimum: 100,000 visitors per month
18. Primis
Primis is one of the best video advertising platforms working on its ad server and supports both instream and out-stream videos. It allows publishers to deliver unique video content, as it’s also a superb video discovery platform.
With assorted video advertising, it facilitates unparalleled features, preventing fraud and revenue loss. Primis is an absolute marketplace for monetizing videos and boosting user engagement.
Model: CPM and Rev share
Reporting: Real-Time Analytics and Scheduled Reporting
Geography: Globally
Payment Method: MasterCard, VISA, PayPal, American Express and Discover
Traffic Minimum: Upto 1 million views monthly
19. Aniview
Aniview is an advanced ad video ad network platform that empowers monetization across the open web, mobile, and CTV by delivering a comprehensive range of video ads. It provides a robust platform for publishers and advertisers to manage, deliver, and monetize video content effectively. It supports various ad formats such as instream, out-stream, in-app, and in-banner video ads.
It features advanced targeting and analytics that give complete control to the publisher and maximize ad performance and revenue. Additionally, it prioritizes user experience by delivering high-quality, relevant video ads.
Model: CPM
Reporting: Real-Time Analytics
Geography: Worldwide
Payment Method: PayPal, bank transfers, and EFT
Traffic Minimum: N/A
20. Xandr
Xandr is the best-in-class advertising platform that supports various ad types, including instream and outstream ads, rich media ads, and in-banner video ads. This platform was formerly known as AppNexus and uses advanced technology utilizing data-driven insights and real-time bidding to optimize ad placements.Â
This video ad network empowers advertisers and publishers with tools to manage and monetize their advertising inventory effectively. They aim to deliver impactful advertising experiences while driving innovation and growth in the digital advertising ecosystem.
Model: CPM
Reporting: Real-Time Analytics
Geography: Worldwide
Payment Method: PayPal, bank transfers, and EFT
Traffic Minimum: N/A
21. Unruly
Another one of the top ad networks in the list is Unruly, which goes beyond traditional ad formats with reader-friendly ads, maximizing user experience and engagement. Even publishers with no video content can access these services. The unruly products are IAB and GDPR compliant. And it makes sure that the partners it is working with are also compliant to standard practices.
Unruly makes it really easy to on-board its platform using simple a piece of code. It follows the LEAN standards by IAB to deliver only quality ad formats which doesn’t hurt users or publishers with their experience and revenue, respectively.
- Model:Â CPM, PPC, CPA
- Reporting:Â Real-time bidding
- Geography:Â Worldwide
- Payment Method:Â Paypal and Wire Transfer
- Minimum Traffic:Â N/A
Choosing the Right Video Ad Network for Publishers
Navigating the numerous video ad networks available can be challenging for publishers. The right choice largely depends on the specific needs and scale of the publisher’s website.
Each video ad network has its unique strengths. However, Google Ad Manager is a popular choice for many due to its broad reach and comprehensive features.
Before making a choice, publishers should ensure their selected platform offers extensive inventory, sophisticated targeting capabilities, and detailed reporting features.
With the wide array of video ad networks, selecting the best one can be a daunting task for publishers. The networks mentioned above offer features that enable publishers to develop distinctive video ads and boost revenue. Whether you need mobile or desktop solutions, these networks can be beneficial. Evaluate their features and monetization potential carefully to make an informed decision.
Frequently Asked Questions: Video Ad Networks
- How do video ad networks operate?
Video ad networks connect advertisers with publishers by pooling video ad inventory, facilitating targeted ad placements, managing bids and pricing, and providing analytics for campaign optimization and monetization. - What are the most successful video ad formats?
Various video ad formats, including instream, out-stream, and bumper ads, exist. It’s recommended to experiment with different formats to achieve your goals and effectively reach your target audience. - How is the performance of video ads evaluated?
Video ad performance is gauged by several metrics, including view counts, engagement rates, click-through rates (CTR), completion rates, and conversion rates.
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